Transforming a leading University
A Leading University in UAE wanted. to capitalize on its brand strengths and its brand positioning decided on a radical transformation that involved a complete repositioning requiring to develop strategic enrollment models & simultaneously creating additional products and services.
Beginning with a data driven diagnostics using our greatsands lens it required to develop a 24 months transformation roadmap involving strategic repositioning, develop a detailed go to market plan and improving operational efficiency
The operating model was restructured to meet the new challenges along with operational processes automation using a new campus. solution
The transformation is underpinned by a deep commitment to shared working, with the client and greatsands collaborating to walk the journey of radical transformation together.
The university has grown in size & the transformation has given results into a complete image make-over and the radical transformation helped to consolidate and build its Brand to a new level.