Leading University in UAE wanted to capitalize on its brand positioning decided on a radical transformation


A Leading University in UAE wanted. to capitalize on its brand strengths and its brand positioning decided on a radical transformation that involved a complete repositioning requiring to develop strategic enrollment models & simultaneously creating additional products and services.


Beginning with a data driven diagnostics using our greatsands lens it required to develop a 24 months transformation roadmap involving strategic repositioning, develop a detailed go to market plan and improving operational efficiency

The operating model was restructured to meet the new challenges along with operational processes automation using a new campus. solution

The transformation is underpinned by a deep commitment to shared working, with the client  and greatsands collaborating to walk the journey of radical transformation together.


The university has grown in size & the transformation has given results into a complete image make-over and the radical transformation helped to consolidate and build its Brand to a new level.